Planning a move? When you’re in the market for a home, you have two options: new and used. There are plenty of benefits to choosing new, but today we want to explore one aspect that is often overlooked: the homebuyer’s level of control in the home-buying process.

When you go the used-home route, you have little control of the situation. You’re at the mercy of the housing market, availability of inventory and whether your bid will be accepted. Buying new, on the other hand, gives you the greatest degree of control in the home-buying process, and when you’re investing in what’s likely to be your greatest asset, it’s crucial to feel a sense of control.

Your new home, your way: 5 aspects of the home-buying process that are within your control

It is exciting to buy a home. Stay in control of the home-buying process by buying new! You pick your price point, your builder, your lot, your floorplan, your upgrades — and watch as the process unfolds before your very eyes. Here’s a bit more on each of these aspects:Single-story house with a front porch, brick and siding exterior, two-car garage, manicured shrubs, and a concrete driveway under a clear blue sky—perfectly situated in the sought-after Littleton CO area of the Denver metro.

#1 Price point

For many people, the first criteria for selecting a home is the all-important price point. It is the ultimate factor in focusing your search. Unlike used homes, whose values fluctuate in relation to comparables, new homes offer a “priced from” starting point. This definitive number is helpful in keeping your search parameters within your budget. This fixed starting price also allows you to explore different floorplans and different builders, comparing them side by side to discover where you’ll get the most value for your dollar — and your lifestyle.


Two people shake hands over a desk with construction plans and tools, while another person in a safety vest stands in the background—a scene reminiscent of collaborative projects commonly found in Sterling Ranch CO, located just southwest of Denver.

#2 Builder

Buying directly from a home builder gives you major control in the home-buying process. Many home builders, including and especially those at Sterling Ranch, have an ethos to provide top-tier customer service to clients and to deliver homes built with fine craftsmanship. When you buy a used home, you rely on previous owners to be honest and forthcoming about the home’s history. When you buy new, you get a commitment from a builder that your new home is going to be built with high-quality workmanship and that it will carry a new home warranty.


Aerial view of Sterling Ranch Colorado, a suburban housing development in Littleton CO, with new homes, partially constructed buildings, roads, and open land under a clear sky.

#3 Lot

Want a south-facing driveway? West-facing windows from your great room? Do you desire to live on a cul-de-sac so the kids can ride endless loops on their bikes? Do you want a spacious corner lot? When you buy new, you have the control to handpick where your home will be to maximize this aspect of your lifestyle.


Modern open-concept kitchen and dining area with white cabinets, island seating, wooden floors, and a staircase in the background, located in the desirable Sterling Ranch community of Littleton, CO.

#4 Floorplan & upgrades

Buying used, you get what you see (and, unfortunately, what you can’t see). Buying new, you can bring your needs and wants and style to the decision-making portion of the home-buying process. There is no settling for a design that doesn’t suit your lifestyle. You’ve got choices, in layout and finishes, and this translates as control over your purchase.


Modern bathroom with double sinks, marble countertops, a bathtub, glass shower, wall art, and a potted plant, featuring black fixtures and bright lighting—perfect for contemporary living in Sterling Ranch CO.

#5 Quality

When you sign a contract to build a new home, you gain a privilege to be involved in the quality control aspect of the process. As you watch your home materialize, from dirt to done, you can inspect the craftsmanship as it is being carried out. From foundation to final touches, you, as the homebuyer, are involved in every step and serve as the ultimate quality control over your investment.


Buy with Confidence at Sterling Ranch

Buying a new home is a big deal! In today’s market, buying a brand-new home makes sense, and for homebuyers, this route offers a great deal of control over the process. Ready to live your best life? We invite you to visit Sterling Ranch, a unique community located just southwest of Denver. Here you’ll find award-winning builders ready to transform your home dreams into reality. (Can’t make it in person? Check out our immersive virtual Tour of Homes!)

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